01
We find the performances.
Athly identifies standout performances from your club's matches, so you don't have to.
BUILT FOR GRASSROOTS CRICKET
Taking
grassroots global.
Cricket is meant to be seen. Yet around the world, the burden of sharing its biggest moments falls on volunteers. Athly is building technology that combines cricket intelligence with AI-powered video editing to lift that burden — making the moments that matter easier to share than ever.
01 / WHY ATHLY?
A whole day of cricket.
Another evening of editing.
Behind every cricket club's social media is often a volunteer juggling work, family and everything else life brings. Finding the best moments in hours of footage and turning them into quality content takes time — time that isn't always available.
But a club's online presence is more important than ever. Engaging supporters, showcasing sponsors and reaching new audiences all play a part in helping grassroots clubs grow and thrive.
Creating great cricket content shouldn't demand more time, money or resources than clubs can spare.
We believe every club deserves the opportunity to showcase its cricket, without placing another burden on the volunteers who keep it running.
02 / THE STANDARD WE’RE WORKING TOWARDS
Every performance has a story.
A manually edited century reel sets the editing standard we’re working towards. It was not generated by Athly.
A manually edited century highlight reel, published with permission. This reference sets Athly’s intended editing-quality standard; it was not generated by Athly.
REAL DEVELOPMENT PROGRESS
A prototype result. More work ahead.
A local batting-footage trial identified candidate moments, including milestone candidates. The result still needed human review.
BATTING PROTOTYPE TRIALReview still required
- 01
Candidate moments
Identified in a local trial.
- 02
Milestone candidates
Found alongside other batting moments.
- 03
Human review
Still needed before the result could be trusted.
This is a visual summary of a genuine development result, not a product interface or a finished highlight reel.
The Clubhouse is our planned club workspace. It has not been built yet.
03 / HOW IT WORKS
From your club.
To the world.
The club experience we’re building towards.
02
You provide the footage.
When there's a moment worth celebrating, we'll let you know and ask for the match recording.
03
Your highlights, ready to share.
Athly brings the best moments together into a highlight reel, ready for your club to review and share.
CURRENTLY IN DEVELOPMENT
Building towards something bigger.
We've already started turning real cricket performances into highlight reels. Now we're building towards a fully automated experience that takes the editing work off clubs' hands.
04 / OUR STORY
From Athly’s founder
Built by a volunteer, for volunteers.
Running social media for my local cricket club taught me how easily great performances can go unseen.
I loved creating highlight reels and celebrating our players' biggest moments. But whenever life got busy, the content stopped. Keeping our social media active depended on having the time, skills and attention to detail to make it happen.
I started Athly because I believe clubs shouldn't have to rely on one volunteer's availability to give their players the recognition they deserve.
My vision is simple: any volunteer should eventually be able to spend just five minutes keeping their club's biggest moments in the spotlight.
That's the future I'm building Athly towards.
A FEW GOOD QUESTIONS
Before the first ball.
Who is Athly for?
Athly is being built for grassroots cricket clubs and the volunteers who keep their social media running. Whether your club regularly shares highlights or is just getting started, our aim is to make creating great cricket content simple, accessible and less time-consuming — without needing a dedicated social media team.
And we're not stopping at clubs. In the future, we envision a player-focused version of Athly, allowing individual cricketers to create their own highlight clips and relive their best moments.
Do I need to enter match scores or upload a scorecard?
No. Athly is designed to identify standout performances automatically using your club's match information. When we find a performance worth celebrating, we'll notify you and ask for the match footage. No manual score entry or searching through fixtures required.
What footage will I need to provide?
When Athly identifies a standout performance, we'll notify you and ask for the full match recording. You won't need to spend hours searching through footage or cutting individual highlights — that's what we're building Athly to handle.
All you need is a recording that your club has permission to use.
What performances will Athly create highlights for?
We're starting with the standout individual performances that deserve celebrating — centuries and five-wicket hauls.
As Athly develops, we plan to expand into more milestones and memorable moments, giving clubs even more ways to showcase their cricket.
Is Athly available to use now?
Not just yet. Athly is currently in development, and we're testing and refining our technology using real cricket footage.
We're working towards making Athly available to grassroots clubs. In the meantime, if you're interested in what we're building, we'd love to hear from you.
Will Athly create highlights automatically?
That's what we're building towards. Our vision is for Athly to handle the entire process, from identifying standout performances to creating finished highlight reels, without clubs needing to spend hours editing.
In some cases, human review may still be needed to ensure the highlights are accurate. But we're building Athly to get smarter over time, using feedback from these reviews to improve its accuracy and reduce the need for human intervention.
The more Athly improves, the less work volunteers should have to do.
YOUR CLUB’S NEXT CHAPTER
Let’s bring your cricket
to more people.
Tell us about your club and the moments you want to share.